The Assignment
Asset Events Entertainment asked MateriaMedia to design the show’s visuals from scratch, starting from scenography and going all the way through to communication, marketing and adv. With the supervision of the great Arturo Brachetti I could design the gigantic mechanical backdrop, made of asymmetrical frames, which would be beamed upon with textures, in blending with back projections in style, which would change along to the scenes during the show. Once accomplished this task, I was sent to supervise the photoshoot, which I had previously organised giving characters’ mockups to the David Prando, the photographer and his make-up artist. After a whole day session in Padova we were ready to process the images and start building the visuals for the entire communication. I designed the logo as well, plus the entire graphic concept, which started in green, then switched to white and ended up in deep blue all along the duration of the shows replicas. Another massive assignment, which I could carry on thanks to te experience made throughout the years and especially lately with Amaluna by Cirque du Soleil.
The Solution
Once again the Adobe Creative Cloud came to my help. Combining Photoshop and InDesign mostly, using Illustrator at times, when it was about creating or modifying vector graphics. Thanks to Adobe Smart Libraries I could dramatically reduce production times on big Photoshop files (several Gb each) without stressing RAM and System that much. Basically I took full advantage from combining just the preview access to such big files, taking it to the extreme consequences when working with InDesign also while designing items like posters or out of scale ad formats. working with video ads was no headache thanks to Final Cut Pro X, which is becoming more and more reliable also for broadcasting.
Workflow
%
Briefing and Concept
%
Graphic Design
%
Post Production
%
Delivery
All round visuals production
Impact Visuals Designed to be Seen
Getting the Public Involved
Cost Effective Solution
- Complexity Level 20%
- Resources Usage 10%
- Technical Rendition 80%
- Cost Effectiveness 95%