Bonetti Music is one of the oldest and most famous cover bands of the Netherlands. Rudy Scafili, band leader and manager, wanted to have a new website in order to update their image to nowadays’ standards. His idea was to start a more structured presence on the Internet for his band, connecting the website with Social Media and planning some online AD campaigns to boost the band’s activity.
I proposed a website designed to become a powerful marketing tool, a fast leads-to-customers conversion machine and at the same time a repository for their huge background of more than 30 years of activity. Photos, videos, reviews, musicians, really big numbers which speak for themselves and contribute to the powerful brand identity of the band, boosting their visibility on the Internet.
Experimenting video backgrounds
Branding video footage
Creating a brand through images
- Complexity Level 20% 20%
- Resources Usage 10% 10%
- Technical Rendition 80% 80%
- Cost Effectiveness 95% 95%
The Results Were Amazing
In this case like in many others, I could follow the entire process from concept design, to design, to post-production and delivery. I could easily manage to make every single deadline with a degree of anticipation that allowed the client to evaluate the result and eventually suggest edits or modifications without endangering the final delivery.